To use IFTTT, first, you have to go on https://ifttt.com/maker_webhooks
==> https://ifttt.com/discover
we need to use the following method:
$.get()
to make our requests and trigger our IFTTT applets.
This service can be used by a company for a marketing action.
For example, a fashion company can use it to propose to the consumers many actions that would lend ot buy a article.
If it's raining, I will go shopping
So here, a website like http://www.meteofrance.com/accueil could be usefull.
I also imagine a website where people could say that for exemple their T-shirt is washed out so they need a new one.
By loading a photo of their T-shirt on the website, they could show the probleme and be linked to the T-shirt par of the fashion company website.